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Verve Records is an American record label owned by Universal Music Group (UMG). Founded in 1956 by Norman Granz, the label is home to the world's largest jazz catalogue, which includes recordings by artists such as Ella Fitzgerald, Nina Simone, Stan Getz, Bill Evans, Billie Holiday, and Oscar Peterson, among others. It absorbed the catalogues of Granz's earlier label, Clef Records, founded in 1946; Norgran Records, founded in 1953; and material which was previously licensed to Mercury Records.
Verve also served as the original home of rock acts such as The Velvet Underground, Frank Zappa and the Mothers of Invention. The restructured Verve Records is now part of the Verve Label Group (VLG), a subsidiary of Universal Music Group. This company is also home to historic imprints including Verve Forecast, Impulse! and Decca Records.